British regulators have banned a L’Oreal Revitalift skincare ad featuring an airbrushed close-up of Oscar-winning actress Rachel Weisz for airbrushing the results.
The Advertising Standards Authority ruled today that a two-page ad forL’Oreal Revitalift Repair 10, which ran in September 2011, cannot be used “in its current form” because the black-and-white image of Weisz misrepresented what the product could do for a woman’s skin.
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