The 2 million smackaroo bra from Victoria's Secret
The emergency bra
Dr Elena Bodnar who last year won an Ig Nobel award for her innovative invention, which she says was inspired by the devastating effects Chernobyl's 1986 nuclear disaster had on Ukrainians. The bra separates and can be used as two masks which filter out particles that were found to be as harmful as radiation in Chernobyl. This year, Bodnar's Emergency Bra is can be bought online (ebbra.com) in this awesome red for $29.99.